Eterneva Sales Booklet

We worked with Adelle Archer, Garrett Ozar, and their team to zero in on Eterneva’s core values, personality, purpose. Our final statement of purpose: Eterneva celebrates remarkable lives by making diamonds from ashes. We focused on the hope the diamond brings, and the life that is being celebrated (not the death that is being mourned). The resulting logo, type, color and identity mirrored those themes: a bright, personal, yet elevated identity for a company that is giving the world a remarkable way to memorialize their loved ones. Throughout the collateral, messaging and photos, our vision was the same: to capture a hopeful way to carry a loved one through our lives, without minimizing the grief that comes from losing them.

See the full case study here: https://hoodzpahdesign.com/portfolio/eterneva/