Reformation - Desktop

? More from our e-commerce redesign for sustainable women’s clothing brand, Reformation ?

Their minimalist look influenced our minimalist approach to desktop, where we designed an understated but effective product detail page.
Users could navigate through their product choices with ease, zooming in on product imagery and easily scanning color options to arrive at their favorite picks.

Subtle but satisfying details, such as the “+” that appears on hover made the overall experience intuitive and delightful.