CarTrust? Mobile Mechanic

CarTrust? is a mobile mechanic. The auto repair services industry struggles to create trust with their clients. Trust in their integrity and in their ability. Will they be able to fix my car and truly solve the problem, or will it just be temporarily. Are they taking advantage of me with how long it takes and what is actually wrong with it. Do they mark up the cost on parts...

While 90% of this can be solved by being transparent and working hard to ensure people trust you through your interactions with the clients. Build a strong reputation and most of the problem is solved.

The remaining 10% needs to be conveyed through the identity system and voice of the brand. I choose blue as studies indicate it's a color of trust. I created a big rounded friendly logomark. The use of illustrations are simple dimensional expressions that should convey fun and be approachable. The language I created is memorable and intended to feel familiar. I use a lot of rhymes and wordplay.

I am excited to see the brand go live this year!