It's us rebrand & packaging

A massive project this one! Been working on it for over a year. Started with brand strategy, getting a clear understanding of the category. The biggest insights was that a lot of 'glutenfree' brands create products that aren't really based on what people want, they are mainly solving a health problem. So we wanted to build a brand that creates products together with its community. 'It's us' was born. After strategy we started developing a brand identity and packaging design. Every product is named after a co-creator that helped develop that specific product. Yes, there will be biscuits with my name on it one day ??.