Hero product animation

I've been busting out the motion graphics skills I learned back in my university days to create an animation for the header section of our new homepage. The idea was to start with footage of my pal (and super talented mural artist), Efdot, painting then morph it into a landing page & automation showing that ConvertKit is what creators use to connect to their audience.

Dribbble made me cut 2 seconds off it to fit thir upload requirements so it doesn't quite loop, but you get the idea ??

Any feedback on things I should try to fix? I'm no animation expert so it may not be possible for me to make the changes you suggest, but I'd love to try learn how to!