Rainmaking - Color Exploration
Hi there people,
Showcasing some of color exploration process we had while adapting Rainkaings existing brand and trying to slightly reconfigure their visual system.
We are so proud to finally showcase what we've been working on for the past few months. We are so happy that Rainmaking's new website finally launched. We've been working on redesigning, developing and integrating into a Wordpress environment since February.
The client
Rainmaking is a corporate innovation and venture development firm from Copenhagen, Denmark. They create, accelerate, and scale new business with the world’s leading corporations and entrepreneurs. They are represented by 35 nationalities in 13 offices on 4 continents.
The challenge
Rainmaking has been working on its new website for the past 18 months. They've encountered a creative roadblock and needed someone that can quickly help them elevate their design language and website architecture.
The solution
We managed to quickly re-structure their navigation, information architecture, introduce a new visual language with revised color and typography systems, and package everything in a modular WordPress - Gutenberg environment. Considering they are a team of 200+ individuals and content creators, they needed an easy-to-use content hub that will help them market their products, case studies, and articles.
Services Provided
- Creative Direction (Filip)
- Web Design (Filip, Wesley)
- Development and Custom Gutenberg WP (Marino)
- HubSpot Integration (Dalibor)
- Illustrations (Vicente)
- Print (Goutham)
I must say that from a visual standpoint this is probably the cleanest website we've ever created. The reason being is that the whole website is an editable module based environment, making it easy to repurpose or restructure every single element on the page.
Special thanks to Diana Florescu for preparing and managing all the aspects of the project. Thanks to Kasper and David for their creative input as well.
Thank you all for liking and sharing!
If you're interested in doing something similar you can catch us at https://bb.agency/
Best,
Filip
