Deliveroo Sourced

Logo for Deliveroo ‘Food Procurement’ service.

The app connects restaurants directly to their suppliers allowing them to better communicate and manage the ordering of raw ingredients.

The logo utilises the existing Deliveroo logo to keep the brand consistent with the rest of the Deliveroo family of logos. From the base logo the double 'O' is utilised to symbolise the restaurant and supplier to highlight the connection and communication aspect of the product.