Glitch Gaming Supplements - Gaming Brand Identity + Logo Design

I worked with Glitch, a gaming supplement company, to develop their branding and messaging, and create content for ad campaigns.

I created a brand identity system to represent Glitch, including stylescape, brand guidelines, messaging, and brand positioning.

The brand was developed with a recurrent visual motifs targeting gamers, created by a process of photo editing and visual design techniques.

The glitch logo was based on a simple sans serif type “glitching out”, a motif used often in the gaming niche. The defining glitchy aspect is carried into other aspects of the branding.