Elevate Chiropractic Brand Explorations

We did some identity work for a friend that's opening his own practice in St. Louis Park, Minnesota. He unfortunately didn't end up using this work, but it was fun and also challenging to create an identity for a chiropractic office.

I stayed away from the typical spinal cord directions and focused more on the different positions and angles of what it's like going to a chiropractor. I also needed to find a color palette that worked with the interior space as well, interesting challenge all around. Anyways, it will live here for now.