Big Fly Honey Tee

A fun groovy tee for the folks over at Big Fly . We wanted to expand the visual language a bit more for a more well rounded offering by honoring Hall of Fame broadcaster Hawk Harrelson's signature home run calls for the Chicago White Sox.

I based this off of an existing font and drew over it to add more exaggerated elements to the type. I started in procreate, brought in to illustrator to vectorize and color.

Let me know if you have any questions, I love answering them.