Logo design pattern.

Port pastel is an artisan pastry brand based that provides Portuguese custard tarts with different range of taste, gluten free and vegan options as well.

Since they are a startup, they want to make a branding that stands out from the crowd ,since they have a few competitors already. Their goal is to make a brand and product awareness that differentiate themselves form the competition and become number 1 artisan pastry brand locally.

The problem was solved by making an eye catchy branding with a modern approach but that also has that heritage to Portugal duo to the abstract shapes and the colours aswell.
The idea behind the logo was to make an initial letter from their brands name(p for port pastel) and a wheat as an element they suggested to portray their business.

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