Big Fruit - ??

When the juice is worth the squeeze, you gotta make a poster about it.

One of my first projects at Barkley was to make an internal poster to promote our company's pre-party for our regional ADDY awards. Idk why, but my first thought was "it would be kinda funny to do something with oversized fruit." Thus, a set of fruit stickers were born.
I guess the idea came from the idea that the ADDYs are all about showing the fruits of your labor (get it?) from the year that was. So I ran with that, and like any vigilant designer made a set of three posters instead of one - because ya can't just have one kind of fruit in the basket, ya know?

This is the kind of unhinged, do-whatever-you-want project that was pure fun. I was chuckling the whole time. Fortunately, Barkley was ok with it too, and seeing 24x36" posters of fruit around the office was pretty satisfying.