Bushtelly Wine Label

The perfect wine to bring on your next camping trip. 'Bushtelly' is the Australian term for camping primitively in the bush with nothing but a fire to entertain you. This label features the Australian Outback's most famous geological feature, Uluru, surrounded by minimal, primitive graphics. The circular icon in the center is the Aboriginal symbol for 'camp', calling back to the origins of this story. The hand-lettered logo and icon are treated with a high build effect giving the label a tactile feature. This label is designed for the rock climbers, the hikers, the campers, and the adventure seekers as they settle in around the campfire for a drink. Designed for Bright Cellars.

[Photo by Nick Mira and Buddy Wilinski]