Improving Our SEO Score

Working with the acquisition team, we became aware that our SEO was being effected by disappearing links to our brand pages as discounts changed or expired.
To combat this, we created a brand index page which lists every brand Student Beans has a discount for. We wanted to provide a useful page for our prospect and existing users too, so it was designed, tested and iterated on to help users locate a specific brand with ease as well as getting an overview of our vast selection of brands.