Arca (Concepts Vault)
La Visual partnered with a smart home product company and produced the Arca identity. This concept was inspired in part by the artist Chanwook Min and his data visualization of a human’s heartbeats within a 24 hour time period. Each heartbeat represents a human moment and no moment is precisely the same throughout each day.
Arca blends organic concepts with technology-inspired visuals, providing a unique brand identity which metaphorically implies that Arca seamlessly unites humanity and artificial intelligence.
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