Colour Rush - Gradient logo concept

This is one of the logo concepts I did for my clients from
Colour Rush a while ago.

They are a company that offers large floral deliveries for wholesale buyers from all over the world, so while it was important to make the logo colourful and floral related to reflect both their name and their main service, it was pretty easy to go overboard and make the logo too cheesy.

To avoid that I focused on soft geometric shapes, completed with radial symmetry to more imply the flower shape, while still keeping the shape looking sharp.

This concept ultimately got discarded but I'm still very partial to it, so I decided to share it with you.

What do you think?