Man and the machine
Selling is the world's oldest profession and at its core, it's connection in its purest form. For sales professionals, Salesloft is the #1 sales engagement solution that envisions a world where every seller is loved by the buyers they serve. #saleslove
When working to define Salesloft's typography system, we kept their attributes of Sincere and Best-in-Class top of mind. We wanted to choose a system that didn't blend in, but stood out for its premium and authentic qualities.
Nib was chosen as the brand's lead display type, with a delicious mix of sharp edges and organic elements, tying nicely with our core attributes while also feeling knowledgable and trusted. To complement and support Nib, we added Metric for its increased legibility and clean lines, especially at smaller sizes and within the product.
Check out more details in our latest case study: Salesloft Case Study
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