DOPA - Motion Language

Jeroen Krielaars
Jeroen Krielaars
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    I’m beyond excited to share this new work for?DOPA.?

    The Department Of Pro-Activeness?is a podcast by?Alex Normanton?around creative wellness.?A?brand created to enable candid conversations around specific topics like fear, self-doubt, failure, mistakes (to name a few), and ultimately to facilitate change.

    Calango was approached to enrich the existing brand identity with a unique motion design language.?The goal of the project was to deliver a?flexible system that went beyond a simple animated logo.?Human nature itself has been at the core of the design process. As humans, we are always?in a state of flux;?constantly?evolving, changing, developing and?growing?alongside the ideas we create.?This design solution allows the?geometric letterforms to shape-shift with?versatility and ease.

    The motion language for DOPA is minimal and captivating in single colour whilst vibrant and playful in full colour.?Geometric shapes can either?work as a standalone device,?adapt to different formats or become?a huge living background when cropped.?And when used as a mask, it reveals different parts of an image in a seductive way.?It can animate in and out, be contained in an?infinite?loop and even morph back into the DOPA monogram.?

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