Yummygum Brand Book

Here’s a peek at some of the slides that together make up the entire Yummygum Brand Book; the book of truth for everything related to the new Yummygum brand. With every newly developed brand naturally come rules to make sure every piece of brand collateral collectively feels like a consistent piece work with consistent messaging.

Although these rules may come natural to the people who actually worked on and developed the brand they can be less evident to other people within an organization. Or, in case you’re doing branding work for clients, there’s a need for a source of truth for other departments or (future) in-house designers to hold on to.

Did we swap some of the slides for the purpose of the presentation of this shot? Maybe we did, maybe we didn’t.

Don’t forget to peep our new website: yummygum.com