Core Values Illustrations

These right here are the four Core Value illustrations that can be found printed on larger posters that spice up our office walls, and on our website’s about page. Our four Core Values represent who we are and what we aim to be. Together they help us move in the right direction.

Can you guess which illustration represent what Core Value?

? Excellence (Be better & do better)

? Craft (Never stop learning)

? Joy (Let’s make something!)

? Eagerness (Keep asking 'why?’)

Playful counterparts

Pretty early on in the Yummygum brand development process we knew illustrations would play an important part in countering clean and somewhat less playful elements (like the typeface, the use of left-aligned elements and small radii on containers).

Two elements

The new illustrations we created for the Yummygum brand exist of two elements;

1. an imperfect semi-heavy drawn line element with a larger contrast

2. one or more pix perfect colored rather simplistic element

The first element represents ‘joy’ and allows for a more humane feel, whereas the second element represents excellence. Both elements are placed in an isometric perspective to make them look a little more dynamic together.

Check them out in one of their natural habitats: the new Yummygum website