MOMO

MOMO vs. the Grey Men and Unfair Rent Deposit

In the famous fantasy story, Momo is a little girl who fights against the men in grey to bring back joy to the people. The German fintech startup GetMomo has got inspired by the metaphor and decided to bring people back financial independence by freeing up renters from the burden of their rent deposit.

Bearing in mind the story behind the name and the mission, we've created a logo concept with 3 constituents reflecting the 3 parties of the rent deal. The owner is portrayed as a roof, the tenant is the circle symbolizing freedom, and the GetMomo, like a square, emphasizes confidence.

An image of simplicity and clarity of renting with GetMomo.