Fundays Lineup

The Stable’s first foray into an owned brand, we developed Fundays from the ground up, from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, whimsical photography, and cheeky copy. Life happens on Fundays.

Creative Direction: Rebecca Sloat

Design: Joel Schierloh, Sarah Johnson, Tyler DeHague

Illustration: Sarah Johnson, Jack Walgamuth

Art Direction: Bethany Schrock, Joey Hamburger

PA: Elle Pollock

Photographer: Gene Pease

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