Brand Design Concept for the Oasis ??

After more than two years of a global pandemic and missing out on fun nights with my friends in bars and clubs, I felt the strong urge to come up a brand design concept for a new, fancy bar. ??

So I came up with this visual branding concept for "the Oasis" – an exotic club & bar that serves unique drinks in a tropical environment. It's a place to hang out with friends, go on a date or just enjoy a good drink for yourself.

The logo has a retro feel to it and bright colors are combined with atmospherical images of drinks and the bar itself. The oasis theme is reflected in the figurativ mark, a small group of palm trees. ??

It was so much fun to create this branding and I enjoyed the trial & error of applying the brand elements to real life cases such as Instagram posts or business cards.