Beauty for Better

Beauty?for?Better?puts personal care in the hands of those who need it most . We joined forces with one of our?beauty?industry clients to create?Beauty?for?Better: An initiative to stock food shelves in the Virginia/Washington D.C. area with personal care kits for everyday life.

It's easy to focus on the superficial aspect of the?beauty?industry. But?beauty?goes beyond the facade. It's about confidence, health and well-being, taking care of body and mind. With the onset of a global pandemic many were forced to sacrifice comfort and confidence for other essentials, such as food.?Beauty?for?Better?is a collaborative of brands, big and small, contributing products for personal care kits to make everyday life just a little bit easier, a little bit?better.

We developed a functional system that took advantage of off-the-shelf, low cost packaging components: A label, packing tape and paper bags. These kits needed to be affordable, gender neutral, family friendly, flexible, easy to produce, and have the ability to grow and expand. The design and system is simple, friendly and energetic, highlighting the straightforward objective:?Beauty?for?Better.

Designed at Werner Design Werks.