CalvinKlein.com

Hey Dribbble,

Excited to share the work we did at MetaLab with Calvin Klein.

The brief was simple: make?calvinklein.com?feel like the flagship store.

CK’s brand pillars are leveraged through minimalist, avant-garde, and accessible solutions, to create a digital expression of the brand that’s both aesthetically pleasing and performance-driven.

New features include:

• A simplified, curated approach to navigation and wayfinding

• Modular PDP system to accommodate brand partnerships, feature collections, and conversion testing

• Improved responsiveness, accessibility, and ux

Here’s a video to show off the new details. I hope you enjoy it.

Shoutout to the rest of the team that worked on this one:

Adi Zuccarello

Nayeob Kim

Chaitanya Alluru

Sara Vienna

Check out the navigation, search and bag on?calvinklein.com