Cedar Hills Apartments - Branding & Identity

A total branding and identity overhaul for the lovely folks at Cedar Hills Apartments down in Portland, OR.?

The BT Creative team did a deep dive into Cedar Hill’s location, demographic, local community, and just about every other detail you can think of to create a brand that builds on and represents their own unique story…their own unique story that just happens to center around a charming 10ft tall gnome.

We couldn’t ignore the gnome even if we wanted to, so we leaned in to their mascot and built a brand that they could truly call their own.

To be as unique as their story we?hand-illustrated their beloved gnome (just a few sizes smaller), and chose a color palette that matches the charm, cheer and magic feeling of Cedar Hills.?

Visit https://cedarhillspdx.com/ to check it out for yourself.

Project: Cedar Hills Apartments Identity & Branding

Client: Cedar Hills Apartments in Portland, OR

Creative Director: Makayla Young (BT Creative)

Graphic Designer/Illustrator: Laurel Fisher (BT Creative)

Marketing Team: Bryan Wilsey, Molly Bauer, & Bobbi Brown