Buscadero Motorcycles
Buscadero Motorcycles
Buscadero Motorcycles is family run outfit based in Utah, who ‘garage-build’ sought-after custom and vintage motorcycles.
A range of original and inspired designs were conceived and developed for the brand, to be used on wearables, hardware and digital spaces. The aim was to elevate and extend the brand identity, maximise brand awareness, compliment the culture, and just to be cool AF in the searing hot Utah sun.
DIRECTION | LOGO DESIGN | BRAND IDENTITY | APPAREL DESIGN
I’m drawn to particular graphic language systems, and vintage motor graphics is one of these - a huge and glorious treasure trove of imagery. There was an opportunity here, to put my own spin on what a motorcycle brand could look like, and how that story was told.
One of the challenges was to approach the creative in a slightly different way to give a point of difference to the many incredible established and developing motorcycle brands out there. All rich with their own emotive imagery and stories.
The conception and creation of the Moto Snake motif, was channeled through an iterative process. The original idea came quickly, but realising the concept until I was happy, and ultimately the client was happy with, took a bit more time. Ultimately we landed on the design you see now, something that gives the original idea life.
