Beerworks Brewing Co. can design

Who’s up for a cold one? Beerworks Brewing Co. had been serving craft beer brewed on site at many of their restaurant locations in and around the Boston area since ‘92. With the local brewery scene growing at a rapid pace it was time to consider a rebrand—not only to compete in the landscape, but to remind beer fans why BWX is Boston’s “only original.” These can concepts were part of a larger branding effort using a simple design system aimed at highlighting practicality and industry.