Aprés Nails is a pioneer in soft gel nail extension technology.

Challenge

I identified a website that needed a stronger error page copy. Error pages are the perfect way to delight users instead of frustrating them when they can't complete a task.

Things inevitably go wrong when using a digital product, and the least, an interface can provide some helpful messaging when this happens.

Current UX

The error page has limited options on the current Aprés Nails website and prompts the user to go to the homepage.

It also lacks brand reinforcement and spells "on no" instead of "oh no."

Solution

I wanted to move away from odd, vague, and slightly unhelpful language to add human empathy with more to the design for better usability, stronger branding, and a pleasing user experience.

Redesign

In my redesign, I've added human empathy and more options. Aprés Nails has many products, so a few popular links and a search bar can help users avoid the error page.

Goals for the solution:

• Suggest new arrivals

• Human empathy

• Open search bar

• Other popular page links