Logo Design & Branding for Farm Shop

This is a collaborative project worked on with?Fried Cactus Studio?as Art Director and?Prim Hirst?who worked on the Illustration. As the Graphic Designer my role was to use Prims illustrations as the starting point for the brand identity which needed to include a logo system, typography lock-ups, patterns, social media posts, icons and an idea of how the assets can be used on a website. It was important that all this work told the story of their business and how much they care about organic and biodynamic produce.

I wanted to create logo designs which use typography in a much more relaxed way than we are used to seeing, the letters follow the more organic, natural lines of the illustration meaning the text and image work together in harmony. Creating this kind of visual language also ensures that Gullivers organic and biodynamic farming methods are celebrated and part of the visual story for the business which was an essential ask from the client.