Behind The Scenes

The client provided just the package outline and gave me creative freedom in deciding the color palette and what is best for their branding.

The Process

I always start with a written description of what I will draw and send it for review.

Afterward, I create the Sketch and then the coloring.

About The Client and The Brief

The Client: https://www.finnut.fi/good-habit

A company in Finland selling a range of packaged nuts & dried fruits.

The Goal: trying to find the gap between the current competitors by focusing more on the active lifestyle and health benefits that one can gain from eating their goods. Through the new packaging and visuals they wanted to achieve ones desire to be more fit and more healthy.