So?ando Tacos & Tequila

Logo concept for a modern American Mexican restaurant that sells craft tacos & cocktails.

The client envisioned an organic logo that resonates with young adults and complements the artwork in the venue revolving around the day of the dead and sugar skulls.

I created a vintage mascot logo of La Catrina, a version of the ancient Aztec queen of the underworld, Mictēcacihuātl.

As the graphic is quite detailed, I kept the color palette monochromatic and went with a simple trendy typeface.