Festival Park Brand Identity

FloydFest announced the branding and logo for Festival Park over the weekend, their newly purchased festival site for next year and the years to come. This site will be an all encompassing grounds, no more shuttles with every aspect on-site, and a true one stop shop for Floydfest and future VA events.

The identity depicts an Appalachian mountainous backdrop, a river that runs through the new grounds, and a play on a heart/V that eludes to the Virginia is for Lovers branding that all festival goers pass by upon entering the state.

Typography carries a lot of weight here and gives a funky fresh feel to the work.