Adek.com - Industrial computers website redesign

Heading

ADEK is a leading computer manufacturer, mainly operating locally in Raymond, New Hampshire, USA. They design and build custom computer systems based on customers’ specifications and requirements.

Needs

We started by analyzing the existing website and asking questions from ADEK employees about their needs. We investigated what kind of information they want to present on their website and what type of functionality they need in specific areas.

The main goal for the company was to:

refresh UI of the website,
improve mobile experience,
improve information architecture, so there would be easy access to all products,
improve the user experience of support sections,
organize content dedicated to a sector.

Our Role

The role of the Dodonut team was to take into account the current needs of ADEK to design and prepare for the development of a new website optimized for different devices.

We were working on:

UX (user experience) issues,
the UI visual style of the website,
preparing its components for the Bejamas development team,
inventing a way to present the second-level category in the sitemap and the computer components.

We recommended and provided solutions for the best user experience and the most efficient website performance.

Key takeaways and conclusion

As the final product, we created the High Fidelity Prototype of a new website that responds to the needs of many stakeholders, both the company and its customers. Carefully researching and discussing with the company about their industry characteristics led us to propose appropriate visual solutions. We recommended them for future insights and better customer understanding, implementing Google and Hotjar analytics. Thanks to new functionalities, we could help the company resolve its previous challenges and make their new website customer-friendly.