Don't Remove The Poetry Poster

Smith & Diction recently turned 7 so I wanted to put together a poster that showcased some of our favorite marks we've made over the years.

The fold out says "Don't remove the poetry" which is an excerpt from the Wabi Sabi book. "Pare down to the essence but don't remove the poetry." This particular line has stuck with me since the moment I read it. You can constantly strive for perfection or simplicity but we're all human. There will always be a bit of poetry in what we do, it's just part of existing.

So I try to take that into consideration as we're building brands. Keep it simple but allow there to be some humanity, some love, and some poetry in everything you do.