Enjō: coffee roasters' brand identity

Visual identity for coffee roasters — 炎上 — Enjō — in flames???

My goal was to create a unique package, through a simple design and distinctive authentic Japanese techniques (outlines, rays, long tongues of flames, symmetry, checkerboard pattern). My references were — Japan stickers on vinyl records and warning fire safety signs — this mix is complemented by sparks sprayed on packs, and the overall game gives a hot and bright look ??

Let me know what yōu think!???