Torii - Logo Animation
Hey folks, happy to show the visual identity we developed for Torii. Torii is the only all-in-one real estate brokerage that combines experienced real estate agents with breakthrough technology to help clients find, buy, and own their perfect home.
With Torii, users get a highly personalised search engine that focuses on the key features of their dream home, from lighting and room layouts to hip neighbourhoods and local commerce. The action of personalisation, choice, and focus was communicated visually by using large blobs and organic shapes to highlight key areas in images, designs, and maps.
The logo illustrates this approach by showing a simple house symbol with three highlighted areas. These abstract areas could represent key spaces on the client’s property or an aerial view of the neighbourhood where exciting moments come together. They can also stand for many other aspects of Torii’s personalised home search.
Other promotional materials adopt this treatment by combining blobs, images, and swirling lines of text in eye-catching ways.
We find similar expressive qualities in Sharp Grotesk, the main typeface. The extended letters, constructed by thick, continuous strokes, lend bold personality to headlines and overall design, reinforcing the authentic yet tactfully irreverent feel of the copy.
We paired Sharp Grotesk with Poppins, a geometric and crisp typeface that softens the character of Sharp Grotesk and makes the text more empathetic and respectful. In its more essential form, Torii is presented in a range of plum, raisin, and eggshell colors, aiming for a look that balances uniqueness with the trustworthiness expected in the industry.
Finally, the expressive version combines a variety of warm natural tones to create color spaces that feel vibrant and cozy – just like our living spaces. Taken together, the elements of this new identity make Torii a true leader in the industry.
You can check the full case study here?https://bb.agency/project/torii/
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