We are working on updating our brand site and brand book and in lieu of that we created a mini brand field guide of sorts as a stop gap. I was tasked with creating something both fun but also informative.

Look and Feel

So I tried to develop a different look than what we've done in the past but still use elements so it wasn't totally off from what we do. I used a few of my icons I had already done so it would be familiar with our communicators and I also did a good bit of overlays to make it feel different and fun. I even broke illustrator in the process.

Fold and Go

We wanted this to be pocket size so we used https://zcard.com/ to print these for us. Typically we would use our in-house printers but since this was a specialty print we went with them.

Front

Back

Inside Front

Inside Back

Final Thoughts

I went through a few revisions and such so this final look and feel I think speaks to who we are and what we are looking to for our future brand site; which we are in the process of right now.

If you want any more information on how I did all of this (not that it's all that hard I guess haha) let me know.