AlproFoundation.org - Scientific Platform Redesign

About the project

Alpro Foundation is an independent, non-profit organization that was founded in 1996 in Belgium to promote knowledge of plant-based nutrition, health, and sustainability.

Our role

Sustainability aspects of the website,
UX (user experience) issues,
Conducting UX research phase with in-depth interviews with stakeholders
The UI visual style of the website and mobile,
Designing its components for the Bejamas development team,
Implementing WCAG recommendations.

Problem Statement

The visual form of the website was unattractive, out-of-date, and in some parts, unclear and unreadable. Some of the features and pages were redundant.

Project Timeline

1. Kick-off Workshop

2. Discovery & Research

3. Wireframes

4. Usability Test and Ideation

5. Moodboarding & UI Design

6. Techstack

The very beggining

The design process began with an analysis of the current architecture, revising it, and creating a sitemap that would structure the information on the website.

We like to use tried-and-true solutions, so we borrowed some elements from the old IA (information architecture), which we updated with new labels and navigation to communicate more precisely with scientists and researchers.

Thanks to the insights gathered in the in-depth interviews phase, we could apply main improvements to wireframes:

We changed the way how we display scientific updates and grants,
We adjusted the copy (we tested a few variants during the tests),
We emphasized sustainability and scientific independence by highlighting scientific board and research gates profiles,
We understood the way how people from the nutritional fields work - that's why we also gave the option to download an article as a pdf that can be used as an attachment to their research works,
We unified similar sections, and we merged a few solutions.