Attentive Citi Bike Campaign

As a component of our second brand awareness campaign, Attentive wrapped 10 Citi Bike stations in NYC. Attentive Yellow was the hero, but each station also featured a handful of playful “stickered” docks that showcased some of our extended palette, icons, and spot illustrations.

Design:

Julie Safferstein, Brand Design Manager

Max Valiquette, Director of Brand Design

Photography: Tanner Leslie