Flatfile Branding: business logo design, brand sign, logotype
?? Get inspired: branding projects
Our main task in working with Flatfile was to renew a visual identity for the company. The purpose of the product is to help users gather disparate information together, so this idea is reflected in the logo. The animation shows how a clear picture is obtained from a muddy image — the platform itself works in the same way, which helps clients collect data.
Apart from this, the logo also contains the idea of ??multiple files being put together. They are located one after the other and combined into one group. This order allows users to keep important information in a concentrated form.
We started developing a suitable metaphor with abstract forms, but in the process of communicating with our partners from Flatfile, our designers found the most suitable option that reflects the idea of ????the product and satisfies the needs of the client. So we tried to create a clear, logical image that would also match the brand name.
