Optio: Logo

Hey frens!

The next things we bring from Properly. ??

This time a project we have been working on all this year and it was the biggest case carried out in Properly so far. Today the first sneak peek of the rebranding process for Optio. Together with the Optio team, we wanted to develop branding direction that relates to the project's mission.

Mission is to create the feeling of ownership, aligning employees and shareholders interests. Within the framework of share-based payments we help companies structure the optimal incentive scheme, maximizing the perceived value amongst employees and participants.

The symbol is constructed on the basis of two perfect circles cut horizontally offset from each other by exactly the thickness of the circle, so that the corners of half the circle perfectly meet.

The entire logotype is based on custom typography with halves of the letter "o" cut horizontally at the beginning and end. These halves are responsible for the construction of the symbol.