Spark - Childcare Service

Logo and identity design for Spark.

Spark?is is a dynamic childcare service that provides a unique and playful approach to taking care of children.

Concept

I had the idea of using a sun for the 'positive' environment of the childcare. Next I wanted to refer to small children, babies and joy. Therefore I tried to visually create this pacifier that's being part of the sun. Together it's a simple and positive symbol that's representing Sparks way of working and the joy they bring to their children days.

I am always drawn to simple concepts that convey a strong and meaningful message. Would love to hear your thoughts on this project.

Have a lovely day everyone!

?Jeroen?

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