Fun illustrated sticker set

Some stickers I designed for a brand project while I was at @metalab ???

The founders were really interested in retro-futurism and pulling inspiration from the 90s: those early internet hype days where there was a lot of experimentation, and that era is pretty similar to the era today of crypto culture. So we wanted to pull inspo from that time period to symbolize that NFTs are the new frontier in an online world. It’s a new era of interesting things and Claim provides a canvas for that world of possibilities.

So, the Claim brand is bold and confident, not afraid to go against wider trends. It provides a space for curiosity to flourish but also takes us back in time to a place of true self expression and creativity, and we needed our brand visuals to reflect all of that.

One of our main goals was to achieve a sense of balance between trust and fun in the brand visuals. We dipped our toes a little into a visual style called neubrutalism, which is a newer style that has been labeled as “the rebellious child of the modern minimalist style” — it plays on this idea that everything old is new again, it favours hard, black borders and defined outlines instead of soft shadows. With these stickers, we also added retro textures to tie back to the nostalgia and 90s (the dots, the stripes, the texture around the NFT button like 90s MTV!)

Hope you enjoy it, this is one of my favourite projects to date!