Pepsi Logo Redesign

Here is my rebound for the Pepsi logo redesign!

Pepsi will always have the same great taste, and their previous rebrands stand testament to the fact that people who have loved Pepsi for generations will continue to drink it no matter how their logo changes.

I wanted to help Pepsi gain the favor of a new audience that typically avoids drinking soda, but gravitates towards relatable branding - hippies, granolas, health nuts, and outdoor adventurers.

This logo features a new take on their traditional red, white, and blue logo, using a retro, psychedelic font to give it that hippie feel.

With this new branding, Pepsi can transition towards implementing design elements that appeal to the granola crowd, positioning their cans in natural, mountain environments as shown here. This helps to suggest that Pepsi is a great, refreshing drink option for all of your grandest outdoor adventures.