Brand Identity & Stream Overlays Design For Stream Magic

About:

Stream Magic is a dynamic company that was established in 2020 to support novice and intermediate-level streamers in enhancing their online presence. Their goal is to provide exceptional yet cost-effective streaming overlay packages that help streamers stand out in a crowded marketplace.

When Stream Magic reached out to us, we were excited to join forces with them and assist in developing their online presence. Our partnership focused on creating a brand identity that reflected their mission and values, as well as designing a website that provided a seamless user experience.

In addition to branding and web design, we were also entrusted with creating and animating the first wave of stream overlay packages. Our team worked closely with Stream Magic to understand their vision and produce overlays that perfectly matched their requirements.

Overall, our collaboration with Stream Magic has been incredibly fruitful, and we are proud to have played a part in bringing their innovative vision to life.

Stream Overlays Design & Animation Short Preview:

Light Brand Identity Development:

Brand identity Basic Guidelines Document Development:

Light Brand Identity Development:

We provided a light brand identity design package for our client's MVP project, including three logo variations and a light brand guidelines document. We used the document to design their Shopify website, ensuring consistency across different platforms and materials. Our approach was efficient, laying a strong foundation for the brand's growth without overwhelming the client.

Other logo options we presented:

Branded SWAG:

In addition to the brand identity design package and the Shopify website design, we also created marketing collateral to help the client build brand loyalty and establish a strong community from the outset. We recognized the importance of developing a tight-knit community around the brand and worked closely with the client to create collateral that would resonate with their target audience and encourage them to become brand ambassadors. Building a strong community is a key priority for brands in today's competitive marketplace, and we were thrilled to help our client achieve this important goal.

Shopify Website UI/UX Design:

Stream Overlay Themes Design, Animation & Presentation:

Stream Overlay Package Guidelines Documents Design:

In our work with Stream Magic, we recognized the importance of offering user-friendly design packages that would provide customers with the best possible experience.

To achieve this goal, we worked closely with the client to create a PDF guide for each package, offering a comprehensive overview of the content and clear references to all work files.

By providing users with a seamless and enjoyable experience, we helped Stream Magic build a loyal and engaged customer base, establishing a strong presence in the competitive world of online streaming. Our focus on user experience and customer satisfaction helped the brand stand out and achieve its mission of helping beginner and mid-level streamers upgrade their online presence with ease and affordability.

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Period:

2020-2021

Services:

Discovery

Brand Strategy

Brand Identity

Art Direction

Website UI / UX Design

Graphic Design

Motion Animation

Stream Overlay Templates Development

Stream Overlay Packs Websites Development

Deliverables:

Logo Design

Brand Guidelines Development

Shopify Website Design

Marketing Collateral

6 Stream Overlay Packs

6 Stream Overlay Packs Websites

Credits:

Client - Stream Magic

Nikolay Petkov - Brand Strategy, Design & Project Management

Maxim Zhelev - Brand Identity Design & Theme Design

Milko Marinov - Motion Animations & Theme Graphic Design

Dimitar Drew - Motion Animations, Theme Design & Setup

Lucas Maniez - Motion Animations & Theme Graphic Design

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