Up The Creek Trout Logo

New brand system for Up The Creek, a restaurant in Vail, Colorado.

The trout illustration includes three different visual styles depending on scale and number of available colors.

A selection of alternate logos, along with a cohesive color palette inspired by the surrounding mountains, will allow the logo to be applied to a wide range of signage, tableware, apparel, and merchandise.

Fonts used in branding are Montserrat and Termina.

Thank you to everyone who provided feedback in my previous post about this logo project!