Updated Swap Flow
To simplify the UI for swapping from one cryptocurrency to another, we eliminated unnecessary information and brought the next step in the user's journey front and center. To help guide users through this updated flow, we animated certain elements to draw the user's attention, as well as disabling other elements that would only confuse or distract. These changes resulted in a more user-friendly experience, with fewer drop-offs and increased engagement.
We conducted these tests with Maze, an excellent user testing tool that enables us to test ideas like this without our developers needing to take the time to build them first. Thanks to Maze's advanced analytics and testing features, we were able to determine the success of this updated flow BEFORE asking our developers to take the time to build it.
As usual, big thanks to Trevor for all of his help in creating these updated flows. They're something we're really proud of, and excited for all Giddy users to experience.