Collaboration ??
We crafted a motion language for a global technology leader with grid-based shapes, outlines and animation rules to convey the complexity of their services in a unified visual language.
While we usually have a solid and grid-proof approach in designing UI elements like icons, in general we keep a more open and fluid style when we approach hero visuals. This time, however, our approach had to strike the right balance between these two directions, as we were developing a motion-driven visual system.
Credits — Creative Direction Cristina Pasquale + Illustration Cristina Pasquale, Sofia Buti, Alessandra Marin & Valeria Cunto?+ Animation Riccardo Chiara, Fabio Orlando & Miguel D’Errico + Producer Ani Karamanukyan + Sound Design Fabio Martini + Portfolio Case Study Giovanna Crise
