Branding for Moon Mortgage, Crypto-backed Mortgage Provider

Hey there! ??

Let me introduce you to this awesome result of our collaboration with Moon Mortgage – the Crypto Lending Platform! We're incredibly proud of the branding we've accomplished!?? Our client is a crypto-backed mortgage provider. They enable users to turn their digital assets into dream homes (and other smaller goods), offering an innovative solution for those looking to invest in their future through the Crypto Lending Platform. They reached out to us to build everything from scratch.

We created a compelling and unique brand story that delighted our client and provided them with a competitive edge. It is based on the metaphor of an atom, which became the foundation for the graphic solutions and tone of voice. The main challenge was to create a visual identity that would resonate with the target audience - modern individuals who invest in cryptocurrencies, while also portraying the brand as trustworthy, secure, and professional. Our talented team of brand designers, 3D illustrators, and animation designers leveraged their expertise to develop a rich visual system, with 3D atom illustrations taking center stage in the Crypto Lending Platform.

Check out the full case study on Behance.